Level Up Gents

I’m a firm believer in investing in a great pair or two of premium denim.  It sounds absurd to spend $150 on a pair of jeans but it’s a prime staple of our wardrobe.  You wear them just about every day.  If you get a great pair that fit you well you’ll know why you paid so much for them.

At least one pair of your jeans should be a dark indigo denim or a pair of raw denim.  You can dress them up or down and can pass in a more formal situation.  You want to protect that dark wash by washing them as least as possible.  And if you do wash them in cold water and turn them inside-out and avoid drying them.

Another alternative is throwing them in the freezer.  Freezer fresh!!  Fold them up and stick them in a plastic bag and squeeze out the air, and throw them in the freezer.  Some say overnight is enough other say a week.  Try them out and preserve your blues.