Level Up Gents

Warby Parker offers some retro-style glasses, which go for only $95, including prescription lenses, through a mail-order, try-it-at-home program.  How can glasses frame shopping get better than that??? The frames, and the business model, have attracted a devoted following among young, trendy professionals.  They use the same materials and the same Chinese factories as Luxottica (who dominate the frame glass industry). They can sell its glasses for less because it doesn’t have to pay licensing fees, which can be as much as 15 percent of the $100 wholesale cost of a pair of glasses and doesn’t have to deal with retailers who add big mark-ups. The free home try-on program lets people test five frames at a time. Their website offers a way to upload photos and “try on” frames virtually and makes recommendations based on your face shape an size. They are also on a social mission too- for every pair of glasses it sells, it helps someone in need buy a pair.  So you can feel good about your purchase.  I just put in my order!